Wednesday, September 15, 2010

But the 'W' is bigger

The WCHA unveiled its -- uh -- new logo today and, as you can see, it looks curiously similar to the old one. Well, except that the W is bigger. You can read the league's release here, including this quote from the logo's designer:

"In the rapidly changing landscape of college sports, the WCHA remains the premier college hockey league, so the need for a refined logo and positioning tag line was imperative," said Dan Price, Principal/President of Adrenalin, Inc. "Our team analyzed the current logo and made modifications that are representative of the league's direction. More emphasis was placed on the 'W' to pay homage to the league's name, new colors were introduced to encapsulate the talent, toughness and power of the league's teams, and the player graphic was refined for more clarity in all applications." 
 But didn't you just make the W bigger? ... I couldn't help but think of this:

The league, which is adding Bemidji State and Nebraska-Omaha this year, also has a new slogan for the season: "Just got tougher."


Nation said...

What is the date that the team can practice with coaches? In other words at what date can the team start practice "for real?"

LetsGoMavs said...

Ben Youds' Blog:

Shane Frederick said...

Nation, coaches get two hours a week this week and next, but Saturday, Oct. 2, is the official start date for men's hockey.