But didn't you just make the W bigger? ... I couldn't help but think of this:
"In the rapidly changing landscape of college sports, the WCHA remains the premier college hockey league, so the need for a refined logo and positioning tag line was imperative," said Dan Price, Principal/President of Adrenalin, Inc. "Our team analyzed the current logo and made modifications that are representative of the league's direction. More emphasis was placed on the 'W' to pay homage to the league's name, new colors were introduced to encapsulate the talent, toughness and power of the league's teams, and the player graphic was refined for more clarity in all applications."
The league, which is adding Bemidji State and Nebraska-Omaha this year, also has a new slogan for the season: "Just got tougher."